You may have recently heard the term QR Code, and you are probably wondering what a QR Code actually is? Well a QR Code (or Quick Response Code to give it its full title) is a kind or 2-D barcode that is easily read by smart phones and devices that have been specifically designed to read QR Codes. When your phone or device scans the code it is sent to a website or email or text and it is a great advertising tool.
Japan and the East is where QR Codes started and they are very popular in that part of the world, but they are now becoming more and more popular in the West too. Before long you will start to notice QR Codes on shop fronts, bus stops, billboards, product packaging, websites and much more besides, as QR Codes become the marketing tool for the 21st century.
With more and more people owning a smart phone, QR Codes are going to have a significant effect on modern society, especially in the marketing and advertising sectors, with a mass of information just a quick scan away. These codes differ from a normal barcode that just has straight horizontal lines because they can be scanned both horizontally or vertically.
In order to scan a QR Code with your smart phone, you will need to download a specialist QR Code scanning app. There are plenty of different QR Code scanner apps available that will enable you to read QR Codes when you come across them, and most of them are actually free of charge. Once installed all you need to do to scan the QR Code is to use your phones camera to scan the code, and the app will then load the data for you.
In layman’s terms a QR Code is an “image based hypertext link” and any URL can be converted into a QR Code so basically any website can be opened automatically from a simple scan of the barcode. If you want to encourage people to your website then just encode the URL into a QR Code. The possibilities are almost endless.
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